Hello everyone. I want to say thank you to everyone who called me and wrote to me about the last article. I am glad that you find the articles helpful. In order to grow any business it is an absolute must that you understand the importance of marketing. It is also an absolute must that you understand how to market on a budget when your money is tight.
The next 2.0 marketing tip that I want to share with is called Podcasting. The word podcasting is taken from the words I-pod and broadcast. As you can see our dictionary of words is changing everyday. When you podcast you can have your own radio show. Podcasting can be very exciting and very informative. When you podcast all you need is a microphone or a telephone. You can interview guest, give out business tips, give out sports tips or just talk about something you love and broadcast it across the Internet. When you sign up for certain podcasting products you will have the ability to dial a number, have your guest dial a number record the whole conversation and broadcast it across the Internet. I know that it sounds simple and that’s because it is simple. One of the programs that I use is called Audio Acrobat. Visit the website at www.audioacrobat.com to find out more information. There is also another site called Blog Talk Radio. This site will allow you to interview your guest live and have people call into your show and ask questions.
Once you have recorded your first interview you will have the ability to take the code from the interview and embed it into your website so that people will keep coming back for more. As you can see this is another technique to drive traffic to your site, but it does something else as well. It helps you create expert status in your industry. Millions of people can be listening to share your knowledge and bringing them great interviews right on there ipod when you upload your podcast to Itunes.com. I-Tunes is just one of a hundred ways to market you podcast so that people will know when you have fresh new content.
The media is a powerful medium. Once you start podcasting you will become a member of the media. You can take that power that you will earn and use it to grow your business.
Here are a few resources for you to find out more about podcasting and how it can help you grow your business.
1.www.Blogtalkradio.com
2. www.Podcastalley.com
3. www.Podcastingnews.com
4. www.podcasting-station.com
I hope that you find this article helpful and keep sending me your questions and I will continue to answer them. Until Next Month Much Success!
Audrey Bell-Kearney is the president of The Sister Inc. Network and the author of The Sister Inc. Blueprint For Starting And Running A Successful Business. For questions contact Audrey at Audrey@sisterinc.com